The role played by geofencing to the mobile marketers is vital. Here are some of the helpful details worth knowing. According to most of the marketing experts, a cohesive customer journey is crucial to sales success. One of the tools that are capable of helping you craft a killer customer journey.
Geofencing is simply referred to using Wi-Fi, cellular data, radio frequency identification, and global positioning to help in setting out a geographic boundary. A marketer can as well set up triggers in the fence when a device that is mobile enters or leaves the area, after this practice is established. Trigger can involve sending an email, sending a text, or else firing an app notification.
It is a benefit to your business to set up a geofence around the location of competitors. From the way geofencing is capable of targeting customers based on hyper-local location, when you are a marketer, it will be easier for you to have a perfect understanding of the person who is shopping mindset. Despite the geo-fenced notification failing to prompt immediate action, it still offers value to a business. As the marketer, you are capable of tracking where a customer was, as well as at what time he or she got the message.
As much as you may be interested in knowing how various firms use the Geofencing, you may not be comfortable to do your research. It is not only versatile but also limited only to your ingenuity. Below are some examples of how different firms use it. The first one in the retail where they are used to send promotional messages to the local shoppers to drive visits.
In the automotive, they can be used in retargeting users that have either visited you or the premise of your competitor. The other use of Geofencing is in the airline business where it does upsell clients with fast track services once they get to the airport. Promoting feedback after the user leaves the store in reception can be done by use of Geofencing. Additionally, in the coffee chains it can be used to offer discounts to the returning clients to build brand loyalty.
The other thing about Geofencing that you may be afraid to ask about is the technologies used. It uses various location services so that it can detect users device within a predefined fence. The major determining factor of the service is the user, and therefore they might be different. Cellular data is among the users geofence can use as a result of their dependability. With any choice of technology you pick, the user must be the one to position you for working during geofence construction.