The Right Approach for a Successful Rebranding Strategy
Even when your target market has changed, or you have pivoted to offering a new product or service, the fact remains that your marketing strategy is no longer working for your company. You find that most of the people would not like to lose the many customers they have worked with for many years. Here are some of the tips that will guide you through a successful rebranding.
You should start with your customer base. One thing that you will have to do is to re-evaluate your customer base being that you are no longer serving the same customers you did when you first opened doors. For instance, you might have expanded your target market, but your current branding is only relevant for a smaller consumer niche. Apart from that, it will also help you to realize a serious gap between the people who you thought were buying your products and the ones who actually are. Therefore, you should get to know your new market by following them on social media, read your online reviews, engage with them in the comments section of your blog posts and send out customer surveys. In this case, you will be in a position to learn the kinds of content, marketing tactics, products, and services that your target market is likely to respond to.
The next thing is to decide what needs an update. You find that most of the brands see logo redesign as an effective rebranding strategy. For that matter, you will need to update your logo to depict your new branding style but make it close enough to the original for your market to recognize. The moment you have settled in new logo design, it is advisable that you update all of your online presences. It will also be essential that you update your motto, product listings, blogs, and your business cards among others. Besides, you should also update your social media profiles to reflect the new changes in your logo and branding strategy.
Apart from that, you should spread the word. You find that when you rebrand your business without letting your market knowledge, you will confuse people as well as missing out on incredible marketing opportunity that a rebranding can offer your company. You can do this by dropping a hint about your brand relaunch by telling the followers that something big is coming on your social media accounts. Apart from that, you can also create short videos that feature small segments of your new logo or any new product that you plan to offer.
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