Guideline For Defining Your Brand Tone or Advertising.
When you already have the best products and a brilliant comparing, the only remaining thing will be to figure out a way to send the message. This is where the brand tone usually come in. Here are some proven methods that are usually used by experts to create the brand tone. We will first differentiate the brand voice from the brand tone just so we are clear because they have some similarities and even overlap sometimes. The brand name is the one that describes the company’s personality and remains unchanged unless you do some rebranding.
The tone is then the emotional inflection that is applied to the brand voice. One thing about the tone is that it is a delicate tool, which makes the sexual innuendo and the curses very dangerous because you may scare the prospects fats because this may be too much for them. While the tone may be easy to identify, it may also be very difficult to describe because it is usually hazy and you should start with gathering all the available materials like the videos, the podcasts, the web content and images among others. The next thing will be to split them into two, the ones that are uniquely yours and couldn’t have come from another brand or competitor, and the one that are uniquely yours and then determines what actually makes them unique. These ones that you uniquely yours should send the kind of message that you want to send out there, and the ones that doesn’t should be discarded.
You will see some common themes and words that you will then use to define the voice. You will then come up with like ten examples, three words describing each one and here, you can use some help from people that you trust and who understands the materials. There will be these common terms and themes among all the names that you come up, and you will then choose the three that best describe the time you are looking at. To determine what will and what will not be on the final copy, you can then make a chart of the dos, the don’ts, the voice characteristics and description to help you filter out the unnecessary things. You will then have your voice, some examples of the copy’s different versions, the audience and then there, you have your tone.