Tips For Promoting Your Event
Organizing a successful event can be difficult as you try to use different methods to promote your event and attract more people. Below are some of the tips that can help you promote your event across a variety of platforms to drive a stronger audience to your next event. You need to choose the right social media platform. Make use of the best techniques while promoting your event in social media to attract a lot of people to your event. Pictures are videos help provide the highest social currency across different social media platforms, and this should be your main focus. Most people prefer to watch a short video or informational photo than to read a lengthy text. You need to ensure that those planning to attend the event get a chance to take and share their photos to help widen your events to a larger group. Have hash-tag specific for your event which other people planning to attend can share in Facebook and Instagram.
A powerful tool that you can use in event marketing campaign is the use of FOMO which is the fear of missing out. People would not like to be left out as the rest of your attendees share memorable moments from the event. Your target audience should know that your event is the best place to be in and you can achieve this by hiring a prime influencer. Make sure that your sponsors, speakers and other service providers take part in promoting your event. The people that you hire to provide different services will benefit once the event is successful and that means they will be more focused on using the best strategies to promote the event. You need to engage your audience through contests and games as this will help you attract more people. This will help your audience create a certain thrill with your event before it occurs. Your audience should have a reason for sharing and discussing the event you are yet to host. Offering discount and free tickets to those that share the event on their time-lines will help you reach to more audience.
As an event planner make sure you consistently post throughout the year even when you have no upcoming event. Ensure you interact with your followers even when not planning an event to ensure that when you have an upcoming event, you already have an established relationship that makes promoting your event easier.Inform those that have attended your events before by sending them e-mails since they already know the standard of events. You need to have a landing page for potential attendees to get more details about your event and even buy tickets. The landing page should be easy to access by use of mobile phones for people to access it once the link is shared.